In today’s challenging economic environment, a well-conceived marketing strategy is critical to the growth of cardiology practice. The options have probably never been more numerous or confusing.
As a leader in the development, management and operations of cardiology services, we like to stay at the forefront of healthcare marketing. We are always working with our cardiology partners and experts to test and try new services, products and programs in search of the best marketing tools that will help grow their private practices.
When you partner with RPHC, you get a highly experienced marketing team that helps your practice grow by offering direct-to-consumer, target referral and niche marketing opportunities. We can implement these opportunities through customised referral marketing programs, as well as traditional and web-based marketing plans.
We can also help your private practice grow through the many other programs we offer like new service innovation development, disease-specific awareness campaigns, e.g. cardiac screening or atrial fibrillation, and proactive local media relations using magazines, newspapers and radio.
We provide our partners with innovative website development programs and internet marketing strategies that help you build a website that offers general information about your practice and your centre, highlights your individual and group capabilities and delivers comprehensive educational information about your services and procedures. Research indicates that approximately 69 percent of online users access the internet to gather healthcare information. A good website therefore not only attracts the attention of potential and current patients, but it also draws referring GPs and other hospital colleagues. Our experience has shown that cardiologist biographies on our websites are the most visited web pages.
If you want a more direct referral marketing approach, we can develop marketing programs directed explicitly to referring physicians and new referral sources.
So, no matter what your marketing needs may be, our marketing expertise offers multiple opportunities for growth, from developing and executing a plan tailored for your practice or just implementing one of our proven best strategies at your centre.
Here is a summary of the marketing services provided to our cardiologist partners:
- Building and Maintaining Websites
- GP Referral Events & Marketing
- Practice Awareness Campaign
- Proactive Media Relations
- Digital Marketing
- Front of Office Excellence